Saucony was established in the US in 1898, on the river banks of Saucony Creek, Pennsylvania. It grew largely because of the endeavours of Russian immigrant Abraham Hyde who moved the manufacturing and helped establish the sneaker for the main purpose of racing, running or walking. In 1977 they won the award for the Best Quality Sneaker and in 2012 the Guide 5 and Kinvara 3, won the Best Shoe as voted in Runners World and Best Shoe in performance category by the Running Network.
The brand which is part of 16 brands in the Wolverine World Wide Company ($1,640.8Billion revenue, 2012), is going back to its Russian routes and launching another collaboration with Russian street wear Label Anteater.
Reading through blogs, there is a lot of excitement from consumers who are impressed with the design. A few have compared it to the Shadow Bodega 5000 or Puma bwgh which was inspired by US painter Mark Rothko.
If you want to know more about the collaboration, I found this report written by @Nikita Yaratskiy, which provides history about each brand and how they came together for their first collaboration on the Jazz Brand. Enjoy the read, and some great snaps of the limited Jazz model sneaker.
Share your thoughts on the design or collaboration.
If you own a pair of Sea & Sand sneakers, how about uploading a photo onto the Street Style page?Follow @tms_Fiona